“There is nothing I could charge anyone for.”There is. You have just never written it down.
We bring out what you can already do and turn it into an offer that you can put a price on and send to your first client.
You pay $176 once, and you get everything right after the purchase.
I know pretty well where you are right now.
You have opened your laptop three times this week. Once you were in a group, reading how other women talk about their clients. Once you saved a video that you still have not watched. And once you started a list and stopped after four lines, because you did not know what belonged in the fifth.
Then you closed it again and thought: at some point I will sit down and do this properly.
Let me tell you what is going on there, and it is not your ability. It is that nobody ever told you the order. So you look for clients before you have an offer. Or you think about prices before you know what you are selling. Both feel wrong, because both come too early.
The order is exactly what you get here. Ten books take one thing at a time, in the order in which each one carries the next. Nothing more is needed.
It is never your ability. It is always the order.
Four things, and all four are yours.
They are not in a course login and not in my head. They are in your handwriting on your own paper, and that is the difference between having learned something and being able to offer it.
Your niche
You have one sentence that says who you help and with what. It is concrete enough that the right person immediately thinks: that is for me.
Your offer in three tiers
You have a package with a clear result, plus a smaller and a larger tier. That way your client is not choosing between yes and no, but between three ways of working with you.
Your price
You work it out from your own floor, from the market and from the value of your work. You also get the sentences that let you say it calmly and then simply stay quiet.
Your route to the first clients
You have twenty names on a list, the words for the first message, the shape of the first call and an answer to every objection that can come up.
Why it is me writing this to you.
I am Jennifer. I run two companies, both of them completely location independent: The Elite Assist and fennec Next. And the question I get most often is not how much I earn. It is how I got started at all.
Before that I worked for years as an assistant at the highest level. In that time I saw very clearly what people really want to hand over. It is rarely big, complicated work. It is calendars, it is full inboxes, it is invoices that have to go out, and it is someone who follows up when nobody replies. That is exactly where virtual assistance begins, and that is why it is the easiest door into this way of working.
There is one thing I learned along the way, and it decided everything. The first time I tried to build something of my own, I stopped too early. It was not dramatic. It was an ordinary Tuesday, and I decided it was probably not for me after all. The next time I stayed, I made mistakes and I corrected them. Those two companies came out of that.
That is why the second book in this series is not a nice extra, it is the heart of it. You get all ten books straight away so that you can work through them as fast or as slowly as you like. I will not leave you alone with them though. I write to you every so often with extra insight into the books, so the series does not quietly end up sitting there.
Yours, Jennifer
Jennifer, founder of The Elite Assist and fennec Next
You set the pace.
- You get everythingAll ten workbooks are with you right after the purchase. Nothing is locked and there is nothing to unlock. You can read on screen or print them out.
- You readEvery chapter first explains why something works the way it does, and then shows you a fully worked example that you can copy.
- You workThen comes the exercise, and you do that by hand in your notebook. Each one has instructions and a clear result, so you know when you are finished.
- You carry onYou carry on whenever it suits you, because the books wait for you. If an exercise takes two evenings, then it takes two evenings.
- And I stay in touchI write to you every so often with extra insight into the books. That keeps you moving, even when a lot else is going on.
Take one notebook for all ten books.
Take a notebook that goes with you through all ten books. What you write about yourself in book 2 you will need again in book 7. What comes out of book 7 becomes your price in book 8. At the end you do not have knowledge in your head, you have something in your hand.
And so that you know beforehand
The exercises are not a box-ticking job. Some chapters you will have read in twenty minutes, but with book 7 and book 8 you will probably sit for several evenings, because that is where your offer and your price take shape, and that is real work. This is exactly why you get everything at once and nobody pushes you. You do not have to be fast, you only have to keep going.
What is in each book.
There are 281 pages and seventy exercises, in this order, because each book carries the next one.
- Book1
An Introduction to Virtual Assistance
Your honest starting point into a career that builds itself around your life, and not the other way around.
Afterwards you know what the job really is, and which of your own experiences already count.
Your task from itYou write down what you actually got done over the last twelve months, at work and at home.See the chapters
- 1What a VA is, and whether it suits you
- 2Your equipment and your craft
- 3Setting yourself up professionally
- 4Your first offer and your goals
- 5Ready for the start
- 6Closing
- Book2
Building a Success Mindset
How to get through the valley where most people give up. The heart of this series.
Afterwards you have a plan for the day you want to quit. And that day will come.
Your task from itYou decide now what you will do when it gets hard, instead of deciding in the middle of it.See the chapters
- 1The valley where most people give up
- 2Resilience: your muscle for hard times
- 3Growth instead of stuck
- 4Goals that pull you
- 5Staying with it in everyday life
- 6When it gets really hard
- 7Closing: your Mindset Manifesto
- Book3
Virtual Communication and Collaboration
How to communicate online with clarity and confidence, and build trust from the very first message.
Afterwards you write messages that make clients take you seriously.
Your task from itYou take the last message you sent a boss or a client and write it again. The difference is the whole point.See the chapters
- 1Communication is your real product
- 2The first message
- 3Clarity beats everything
- 4Confident on the video call
- 5Collaborating smoothly
- 6Holding trust when it gets difficult
- 7Closing: your communication standard
- Book4
Time Management and Digital Efficiency
How to steer your time, handle several clients, and achieve more with the right tools, without wearing yourself out.
Afterwards you steer your week instead of running after it.
Your task from itYou build your day around your energy rather than around your to-do list.See the chapters
- 1Time is your only capital
- 2Separating the important from the urgent
- 3How to build your day and your week
- 4Several clients, no chaos
- 5Tools and AI that give you time
- 6Protecting focus and staying sustainable
- 7Conclusion: your time standard
- Book5
Project Management in Virtual Assistance
How to plan and guide bigger tasks and whole projects with confidence, step by step, without ever losing the overview.
Afterwards you run whole projects, not just single tasks, and that is what pays better.
Your task from itYou take a task that feels too big right now and break it into steps you can finish in an afternoon.See the chapters
- 1From doing tasks to leading projects
- 2The goal and the scope
- 3Breaking the big whole into steps
- 4Keeping the overview
- 5Roles, responsibility and collaboration
- 6When a project runs off the rails
- 7Closing cleanly and your playbook
- Book6
Virtual Meetings and Presentations
How to prepare and lead online meetings, present convincingly and capture everything clearly, with confidence, even when you are nervous.
Afterwards you walk calmly into any online meeting, and you lead it too.
Your task from itYou write your first three and your last three sentences on a card. Those are exactly the two moments where everyone gets nervous.See the chapters
- 1Why meetings decide the impression you make
- 2Preparation decides the meeting
- 3Leading a meeting with confidence
- 4Presenting convincingly
- 5Slides and tools that help instead of distract
- 6Capturing it: meeting notes and documentation
- 7Closing: your meeting standard
- Book7
Defining your service offer
How to find your niche, put your offer into clear words, and build packages from it, so that the right client instantly thinks: This is for me.
Afterwards your offer fits on one page: your niche, your package, your tiers and the thread that runs through it.
Your task from itYou write the one sentence that says who you help and with what. This is where the whole series turns.See the chapters
- 1Why “I do everything” reaches no one
- 2Your Sweet Spot: where your skill meets real demand
- 3Choose your niche: person and problem
- 4From skill to offer: your package
- 5Building bundles: give the client a choice
- 6What makes you unmistakable: your red thread
- 7Wrap-up: your offer on one page
- Book8
Pricing and Your Relationship with Money
How to work out a fair price, name it calmly and without apology, and how to handle the money you earn well.
Afterwards your price is set, and you say it out loud without explaining yourself.
Your task from itYou work out your number once and write it down. For many women this is the hardest part of the series.See the chapters
- 1Your relationship with money
- 2How to calculate a fair price
- 3How to name the price with confidence
- 4When it comes to money: price objections
- 5Raising your prices
- 6Handling the money you earn
- 7Wrap-up: your price page
- Book9
Finding Your First Clients
Where your clients really are, how to reach out to them without being pushy, and how to turn that first conversation into your first job.
Afterwards you know who you are talking to, in which words, and what to say when she answers.
Your task from itYou write down twenty names. Your first client is usually already on that list.See the chapters
- 1Your head decides before you write
- 2Where your person really is
- 3Becoming visible without begging
- 4The first outreach
- 5The first conversation
- 6Objections, following up and the first client
- 7Closing: your client roadmap
- Book10
Keeping clients and getting referred
How to work in a way that makes clients stay, how to turn happy clients into referrals, and how single jobs become a business that holds.
Afterwards clients stay, they recommend you, and single jobs turn into a business.
Your task from itYou decide how you will show what you delivered each month. That is the reason clients stay.See the chapters
- 1Why keeping is worth more than chasing
- 2How to work so that clients stay
- 3Make your value visible
- 4More out of every client
- 5Referrals and good words
- 6A business that holds
- 7Conclusion: your keep-and-grow system
- Book★
And then you write the first message.
You send it to a name from your list in book 9, with the offer from book 7 and the price from book 8. That is what all of this was for.
Two tools for the two hardest books.
Both run in your browser and are linked at the right point inside the book they belong to. You do not create an account, and everything you type stays with you.
The 30-day tracker
For thirty days you write in one sentence a day. It makes visible what has already worked, on exactly the days when it feels like nothing is moving.
The price calculator
It takes the number you need to live on, adds tax, insurance, business costs and a buffer, and turns that into a number of clients that feels like a normal week.
AI runs through every book.
It is not a chapter at the end and not a note in the margin somewhere. It sits exactly where it takes real work off your hands. You have slides drafted for you, you research the demand in your niche, and you rehearse a difficult pricing conversation before you have it.
You get finished prompts to copy and adapt. Because anyone still doing all of it by hand is working against someone who is not.
You will recognise yourself in a single line.
- You have been thinking about it for weeks and you never get past the thinking.
- You have years of office work behind you and you think none of it counts, because none of it was called digital.
- You have been out for a while, because of parental leave, a move or a break, and you wonder whether what you can do is still enough.
- You have already started, but nobody bites, because your offer can do everything and therefore speaks to no one.
- You would rather work through something on your own, at your own pace, without having to coordinate with anybody.
- You want to end up with something in your hand that you can use to approach someone the next day.
If you nodded at two of those, this series is for you.
I hear that exact sentence all the time.
Women wrote this after taking the free skills quiz.
“I really thought I had nothing to offer. After the quiz I suddenly had three concrete services in front of me.”
“There is so much I do all the time, privately and at work, that I would never have seen as a service. That is exactly what the quiz showed me.”
“I did not just find out what I am supposedly good at. I got three concrete services that match what I have actually done so far.”
“I was completely overwhelmed by the question of which VA services suit me. Now I finally know where to start.”
“I have had a lot going on recently and have not had the opportunity to go out on my own yet. Your quiz definitely helped to get the ball rolling and back on the table.”
“This is a journey I want to embark on: owning the client and finding the best way of working.”
Do you want to take the quiz too? It is free and it takes five minutes.
This is what the women who read it before you say.
Women who read the workbooks before you did.
“It is really great, well written with an engaging flow. Personally I love the examples you included.”
“This is so important and well said, especially the part about thinking ahead and protecting your time. You put a lot of effort into this guide.”
$176 once, for all ten books.
You pay once and you have everything. There is no subscription, there are no tiers and there are no add-on packages.
A single hour of coaching costs about the same. A distance course on the same subject starts at over a thousand dollars and runs for months.
- You get all ten workbooks right after the purchase, nothing is locked
- You get them as PDFs with 281 pages, to read and to print
- The books hold 70 exercises, each with instructions and a clear result
- In every book you find worked examples that you can copy
- You get AI prompts at the points where they save you time
- The 30-day tracker and the price calculator are part of it
- I stay in touch with extra insight into the books
- There is no appointment and no deadline, you go at your own pace
- The files stay with you afterwards and remain yours
All ten workbooks are in your inbox right after the purchase. If something does not arrive or will not open, just write to me.
These are the questions I get most often.
When do I get the workbooks?
You get all ten right after the purchase. The email holds your download pages, and from there you download each book as a PDF. Nothing is locked and there is nothing to wait for.
How much time do I need?
That varies a lot, and I would rather tell you the truth than a nice number. Some chapters you will have read in twenty minutes. With book 7 and book 8 you will probably sit for several evenings, because that is where your offer and your price take shape, and that is real work. The exercises are not a box-ticking job.
Is there a deadline?
No, there is no deadline. You have everything and you go at your own pace. Some women are through in two weeks, others take half a year. Both are fine, as long as you keep going.
What are the emails about?
I write to you every so often with extra insight into the books. That keeps you moving when everyday life gets in the way. You still have all the books from the start, so you can jump ahead or take longer whenever you want.
Do I need any previous training or qualifications?
No, you do not. Book 1 starts from zero. Whatever experience you bring, from an office, from a club or from your family, we bring it out there and use it later as the basis for your offer.
How much support is included?
You work through this on your own. The books are written so that they carry you through by themselves: every chapter explains the why, shows a worked example and gives you the exercise for it. You set the pace and the timing entirely yourself.
Do I really have to do the exercises?
Yes, if you want an offer at the end. The exercises build on each other. What comes out of book 7 becomes your price in book 8 and then becomes what you write to your first client in book 9. Take a notebook that goes with you through all ten books.
I have bought a course before and never finished it.
I know that, and that is exactly why the series is built this way. A single book is not a project you have to take on, it is simply a book. You can write in it, print it out and go back through it whenever you like.
Is this up to date? Does AI come up?
Yes, AI runs through every book, at the points where it genuinely takes work off your hands. You get finished prompts that you can use straight away.
What language are the books written in?
The books are written in English.
And what if something does not work?
Then write to me. I read every message myself. If a file does not arrive or will not open, I will send it straight to you. And if you get stuck somewhere while working through it, write to me about that too. It matters more to me that you actually get somewhere than that you simply downloaded the books.
You can start today.
Or you close the laptop again and we talk about it in three months. I say that without any pressure, but I say it honestly: the right moment always looks like an ordinary Tuesday.
You pay $176 once and you have all ten books straight away.
I would love to see you start.
Still not sure whether this is for you?
Then start for free. The skills quiz asks you for five minutes about things you have already done, and shows you three services you could offer today.
$176 once, all ten books straight away
Yes, I want thisNot sure yet what you could offer?
Then start right there. The skills quiz asks you for five minutes about things you have long been doing, and shows you three services you could charge for today.
It is free and you can start right now.
Take the free skills quiz
The Elite Assist · Assistant Advisory & Training